Strategic Choice and Evaluation Paper on Apple Inc Research

Strategic cream and Evaluation on Apple Inc - Research Paper ExampleIn this sense, the alliance cannot afford to buffer on its path towards market domination because its rivals and new entrants can easily catch up and worry over the market leadership position that Apple Inc. currently enjoys. This paper explores the trinity levels of strategy that the company can use to consolidate its position. The three argonas of strategy include the identification of the best regard as civilise for the company, the best generic strategy option, and the most effective grand strategy that Apple Inc. ought to pursue. Value class All companies usually choose between three broad value disciplines. This three value disciplines are operational efficiency, product leadership, and customer friendship (Treacy & Wiersema, 1993). Operational efficiency refers to the ability of a company to allow a product without hassles and with minimal inconvenience to the customer. Usually, it calls for investme nt in powerful supply-chain management tools to ensure that there are no delays in the production process. Companies that crap efficient operations as a value discipline also tend to provide basic products made with little or no embellishments, and with a very small parts-count. They employ advanced levels of designed-for -manufacture concepts. In order to attain product leadership as a value discipline, a company must invest in advanced product look into and development techniques because it drives that the company retain leadership in its ability provide new products for its customers (Treacy & Wiersema, 1993). The IT industry seems to require this as a basic value discipline because of the mellow rate of innovation in the industry. The come up of game-changing discoveries in the IT industry renders new products obsolete within a very short time. Thirdly, adopting customer intimacy as a value discipline calls for the use of personalized methods of production and marketing th at aims at growing a sense of personal attachment with customers (Treacy & Wiersema, 1993). This approach works best for low volume and high margin products for the target market. The best value discipline for Apple Inc. is product innovation. This comes from the fact that Apple Inc. is an IT ground industry dealing with personal products. The main competitive edge for companies producing IT devices for personal use is in the innovativeness of the products. pursue operational efficiency will limit the innovative edge that Apple Inc. enjoys because of the efforts it will divert to attain efficiency. On the other hand, Apple Inc. develops products for the plenteousness market. It is very challenging to implement customer intimacy as a value discipline when it comes to productions for the mass market. However, there may be strategic benefits in move a two-fold strategy both as a product leader and as an efficiency wheeler dealer because Apple Inc. may not always be a product lead er in the unpredictable IT industry. Product Innovation alone may also make it too expensive for Apple Inc. to go past a profit because of the high cost of product development. Generic Strategy Porter identified three elements of generic strategy that informs the approaches organizations use to gain market share. In Porters model, the three strategies come from a intercellular substance developed by comparing the scope of the target market with the source of advantage (Porter, 1980). In this sense, a company can pursue a strategy aiming for a niche market or for the mass market. In addition, it has to make a decision regarding whether it